In this documentary Guinness illustrates the brightly colored and social affairs that bring the ‘Sapeurs’ together. Their bold choice to live an unexpected lifestyle is a source of celebrated originality and positivity. Their life is not defined by occupation or wealth, but by respect, a moral code and an inspirational display of flair and creativity. The Sapeurs show us that whilst in life you cannot always choose your circumstances, you can always choose who you are.
Erik Adler is the Editorial Director for Alpha Brand Media. An avid cyclist, when he's not working he can be found restoring vintage bikes for his collection. Proud Estonian. Not so proud Ticats fan.