In 2008, a Montreal-based company called Naked and Famous kick-started the Japanese Selvedge denim revolution. Made in Canada, the brand is known for its cult following and producing not only mainstay designs, but also innovative pieces like ‘Scratch and Sniff’ as well as ‘Glow in the Dark’ denim editions. Director Matt LaFontaine speaks to founder Brandon Svarc and Bahzad Trinos for a brief overview of the brand, shedding light on this fascinating brand that denim freaks so covet. Enjoy the short piece above and check out the companies wares here.
Video: Naked & Famous “The World’s Most Innovative Denim”

[…] since Brandon Svarc and Bahzad Trinos founded Naked & Famous Denim in 2008, has there been a brand that has captured the attention of not only the fashion world, but […]