In 2008, a Montreal-based company called Naked and Famous kick-started the Japanese Selvedge denim revolution. Made in Canada, the brand is known for its cult following and producing not only mainstay designs, but also innovative pieces like ‘Scratch and Sniff’ as well as ‘Glow in the Dark’ denim editions. Director Matt LaFontaine speaks to founder Brandon Svarc and Bahzad Trinos for a brief overview of the brand, shedding light on this fascinating brand that denim freaks so covet. Enjoy the short piece above and check out the companies wares here.
Erik Adler is the Editorial Director for Alpha Brand Media. An avid cyclist, when he's not working he can be found restoring vintage bikes for his collection. Proud Estonian. Not so proud Ticats fan.