Esquire Magazine To Launch Men’s T.V. Network

g4 to be rebranded as the esquire network on april 22nd Esquire Magazine To Launch Mens T.V. Network

Finally giving credence to months of rumors, NBC Universal has announced that starting April 22nd, 2013, the G4 television channel will officially be re-branded as ‘The Esquire Network’. Yes, that’s right, Esquire Magazine. Pitched as an ‘upscale Bravo for men’, the Esquire Network aims to fill a need for a more refined, style-oriented product in a market heavily populated by Maxim-esque content geared towards more frat-house sensibilities.

As longtime readers of Esquire Magazine, we’re excited to see what this channel will mean in terms of bringing high-end style and culture to a large T.V. audience. For those fans of the current G4, worry not; the network will still feature content on games and gadgets, but with a broadened spectrum that includes fashion, culture, travel and the like. Check out the launch video below for more information about the Esquire Network.

Erik Adler

Erik Adler

Editorial Director
Erik Adler is the Editorial Director for Alpha Brand Media. An avid cyclist, when he's not working he can be found restoring vintage bikes for his collection. Proud Estonian. Not so proud Ticats fan.
Erik Adler

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