Image Source: Esquire/Facebook
We don’t think that when Esquire was first published in October 1933 – “to become the common denominator of masculine interests—to be all things to all men” – that the founders believed that there would ever be a television network and retail partnerships devoted to the the monthly magazine. Of course, TV was just in it’s infancy. And, stores like Men’s Wearhouse, weren’t even launched. So, no. We don’t think that the people at Esquire ever imagined crossing over into other ventures, like home furnishings for a sweet bachelor pad.
However, all have become a reality. Esquire has it’s own network. And, Esquire is teaming up with Men’s Wearhouse for the Esquire Ultimate Shirt and Tie Collection. So, what’s inside this collection?
The assortment includes 10 different shirt styles ranging from solids to strips to plaid patterns for $79.50 that are complimented with 38 different ties and bow ties at $59.50 a piece. The shirts have been manufactured by LF USA and the neckwear by Bespoke, in case you were wondering.
The collection is also accompanied with the “Two-Minute Guide” hangtag, which will provide advice on how to properly choose the best shirt and tie combinations. In addition, every collar stay will feature an exclusive Esquire “rule” from its manifesto, “The Rules, A Man’s Guide to Life.”
Apparently, it was the Hearst-owned publication that approached Men’s Wearhouse about the collaboration. Glen Ellen Brown, vice president of brand development for Hearst Publications, stated that: “Our mission is to find appropriate partners with which to license brand extensions for our magazines.” She also added that Esquire is the “authority on style and substance and can help the male consumer put things together,” so extending its reach into apparel was obvious.
Men’s Wearhouse has already planned to extend the partnership into 2014 by placing orders for next spring. Until then, however, you can browse, and purchase, the Esquire Ultimate Shirt and Tie Collection either online at your local Men’s Wearhouse. In the meantime, check out some selections below and see what’s in store for yourself.
How do you like the collection? Are any of these pieces something that you would invest in? Or, do you think the stamp of approval from Esquire isn’t really necessary and this is all just hype?
Source: WWD
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