Though it first premiered back in December, we thought this video outlining the production of adidas’ “Brazuca” ball for the FIFA World Cup was particularly fitting. Made to exacting standards, the ball is designed for superior aerodynamics and produces a signature ‘flicker’ when sailing through the air, making it easier for players to see.
Erik Adler is the Editorial Director for Alpha Brand Media. An avid cyclist, when he's not working he can be found restoring vintage bikes for his collection. Proud Estonian. Not so proud Ticats fan.