Back in 2000, Yul Ku launched this revolutionary denim brand with legendary denim guru Adriano Goldschmied. Eight years later, when Samuel Ku, son of Yul Ku, took over as the brand’s Creative Director, the brand expanded the brand to become a full-on lifestyle label that now includes everything from jackets to button-downs to accessories like belts and ties.
What makes the AG brand stand out is its Ozone Technology, which reduces water consumption by over 50% along with its use of eco-conscious fibers. Besides its commitment to the environment, the brand utilizes a laundry technique that mimics vintage jeans.
All of this can be seen with the latest arrivals from AG Jeans which includes a solid range of pants, shorts, jackets and shirts that are bound to become your favorite items this spring and summer. And, here are eight of our favorites.
Sometimes we just need a pair of laid-back pants. It doesn’t get any more relaxing than AG’s The Graduate – 1 Year Natural. These jeans pair a retro look with the fabrics of today for the perfect light-colored jeans for the spring.
The Dart Jacket ($235)
The Aviator ($88)
The Nimbus Shirt ($99)
The Expedition Short ($128)
The Inversion Shirt ($118)
An interesting take on the traditional oxford by featuring color-blocked tones.
The Span Shawl Cardigan ($148)
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