Nudie Jeans has been changing the way denim is worn since 2001. The brand was founded by Maria Erixsson, a former employee and AD of Lee Europe and Swedish designer JC, and has become one of the most well-known and successful clothing companies out of Sweden. But what makes Nudie Jeans stand out from all the other brands? The brand specializes in raw and pre-washed denim jeans. If you venture over to their official site, you’ll notice that the people over at Nudie are serious about broken in jeans.
And you can’t blame them for that. We all have that one pair of jeans that’s been with us for years. It’s traveled many miles and born worn on both good times and bad times. Which is why we can never toss them out. Nudie knows all about this. Which is why the brand not only helps you repair your favorite pair of jeans, but will also recycle used denim for new products so that a favorite pair of jeans can be worn for another day.
Outside of their love for all things denim, the brand has an edgy and rock star vibe. That’s probably because throughout the years Nudie has collaborated with a number of musicians. Oh yeah. The brand has also worked with Amnesty International on human rights awareness, if you’re into that.
The company, however, isn’t just a strictly denim brand anymore. Nudie has expanded its line to become a full-fledged clothing company with t-shirts, button-downs, sweaters, jackets, boots and scarves. You can see what Nudie Jeans has recently been up to with their Fall/Winter 2013 “Blue Black” collection.
It’s an interesting lookbook that will inspire you to unleash your inner rock star. Plus, you’ll be doing some good. It’s a win-win. Check out the lookbook below and then make sure to snag this collection over at the brand’s online shop.
Now you can head on over to Complex for more rugged editorial of the “Blue Black” capsule collection which is on sale now.
Images via jonnymetbird
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