Thanks to Kickstarter, a new and exciting entrant into the fragrance market looks like ti will be coming to life in the form of “Commodity”. Allowing customers to test Commodities wares in their own homes, the online ‘scent tailoring’ service provides a base palette of 20 different elements, like ‘gin’ and ‘cloth’. Then, Commodity sends you a pack of 3-day tryout kits, which let you see how the scents will change over time as they interact with your body chemistry. The price point is more than accessible with one 30ml bottle costing $50, which is possible because of the company’s minimalist branding and grassroots foundation.
Erik Adler is the Editorial Director for Alpha Brand Media. An avid cyclist, when he's not working he can be found restoring vintage bikes for his collection. Proud Estonian. Not so proud Ticats fan.