Montreal-based retailer SSENSE has just launched the world’s first interactive shoppable music video. The video premiere of ‘I Think She Ready’ featuring FKi, Iggy Azalea and Grammy-nominated Diplo was shot and produced in LA by founder of What You Steal, Alex 2Tone.. The video was styled entirely by SSENSE, where you can shop Iggy’s, FKi’s and Diplo’s looks using interactive hotspot technology from wireWAX – every item featured is available to purchase directly through the video. It’s a brave new world, fellow sartorialists.
Steve Southon
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