Oregon-based Bluer Denim has really gotten out attention with this informative introductory video. Creating denim designed in Portland, and using materials sourced from across the US – including North Carolina, Los Angeles, Kentucky and Georgia – each pair of jeans is handmade in the US. In the video above Jeffrey Todd Shafer of Bluer Denim outlines what makes the company truly unique; including a transparent sourcing policy, offering affordable prices and free home try-on. What we love most about Bluer isn’t simply that this way of creating a product and selling it seems right, but the fact that Shafer and all those involved seem genuinely invested in what they’re doing. Check out the video above and visit the Bluer Denim website for more information.
Erik Adler is the Editorial Director for Alpha Brand Media. An avid cyclist, when he's not working he can be found restoring vintage bikes for his collection. Proud Estonian. Not so proud Ticats fan.