These days a mechanical watch can prove to be prohibitively expensive, let alone one that’s Made in the USA and allows the customer to customize it; but that’s exactly what a new company called Martenero is offering. Martenero is an independent watchmaker based in New York City, producing a small number of two inaugural designs; The Ace and The Founder. Customers can personalize their dial, hand and strap colors online, and a watch will be hand built and numbered to their specifications right in New York City. Durable and versatile designs inspired by the 50s, 60s, and 70s, with automatic movements and 100 meter water resistance. Each watch includes both a handmade leather strap and waterproof nylon strap. Priced at only $485 USD for the launch, this is a fantastic value for anyone wanted to get into a quality timepiece without getting a bank loan.