Amazon has finally stepped into the multimedia game with the announcement of their new home entertainment product, Fire TV. Users will have access to a variety of media platforms, including: Hulu, Netflix, Prime Instant Video, Watch ESPN, and more. All this comes via a sleekly designed box, which features 2GB of built-in memory, 1080p HD video and Dolby Digital Plus surround sound capability. A voice-activated remote adds a new element above and beyond competitors. Priced starting at $99.95, it seems like a smart buy for those looking to up their entertainment game. Learn more at Amazon.